Design

At RUSH, design is about creative problem-solving. We effectively apply the scientific method to ideate, test, and iterate on our ideas to solve our clients' problems in the best way possible. Whether you have a new digital product design in mind or want to revamp your audience's digital experience, we have the skills and creativity to make better happen.

A person standing in front of a post-it wall

We balance the needs of our clients, their customers, and technical constraints to create innovative and fit-for-purpose solutions that delight users and stakeholders. We put people at the centre of everything we do, ensuring we use human-centred design processes and inclusive principles to create experiences that delight all users.

How can we help you succeed?

Human Centred Design approach

We're a highly collaborative group with a human centred approach, which means there's no one-size-fits-all.

Human Centred Design, or HCD, is focused on deep empathy for the needs and experiences of the people we're designing for in order to create solutions that are tailored to their needs.

It's a highly inclusive and accessible process which has proven to meet, if not exceed, the desired outcome for any digital product.

From User Research through to Experience Design

We dive into the journey your customers go through and reveal their jobs to be done - ensuring you solve the right problems and hit key milestones.

Then our digital experience design team can immerse themselves in your user journey, uncovering insights to inspire group ideation before validating promising concepts.

Usability testing identifies issues and benefits before the build begins, setting the product up for success.

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Developing design systems

A design system is a library of reusable components, guidelines, and assets to ensure consistency, efficiency, and scalability.

We'll work with you to define design principles and a design guide, along with the component library and custom elements for your product.

From setting accessibility standards, to building trust and brand identity, RUSH can help your business make deliberate decisions and maintain consistency across different platforms, products, and contexts.

Beautiful, functional and well structured digital products

Award-winning customer experience is brought to life through innovative digital designs that will differentiate your product.

From rapid prototyping to intuitive UI, we pride ourselves on creating beautiful, functional, and accessible visual and interactive elements informed by brand and user needs.

This is complemented by the structure and organisation of information for users to easily understand and smoothly navigate products.

Let's make better happen.

Our team is passionate about pushing the boundaries of design and technology to help you achieve your digital goals. Start your journey towards a better digital presence today.

Read more from our design chapter

Make Better Happen eco bags

Designing for Digital Inclusion

Adeline Salkeld ⬝ Design Director

Design principles cards

Why our studio needed design principles

Steve Horner ⬝ Chief Product Officer

Design principles article

The vital role of Design Principles in building a Design System

Giselle Scott ⬝ Product Designer