Build, measure, learn
In 2019 we worked with Spark and Colenso BBDO on the successful use of image recognition to translate photos into te reo Māori with the app Kūpu. So how might we expand this technology to the thousands of other indigenous languages around the world that need preserving?
Google Arts & Culture wanted to broaden the experiment to build an open source digital product designed to scale across the globe to save all languages on the brink of extinction.
In a closed mobile application setup, proprietary data access must be granted from each contributing community - easy when there’s only one language source. But we want to add dozens, eventually hundreds, or thousands. Woolaroo was built on an open-source platform that ensures language resources remain the property of the source provider through licensed APIs, and indigenous communities retain data sovereignty.