Accessibility
We know that accessible design isn't just about compliance—it's about creating digital experiences that genuinely serve all users. Our accessibility approach and solutions ensure your digital products are not only visually appealing and functional but truly usable by everyone, regardless of their abilities.
The advantages of great UX design
Our internal Accessibility Guild champions ongoing education and improvement in accessibility practices across all RUSH projects. We collaborate with specialised Access Advisors for comprehensive user testing and accessibility audits, ensuring our solutions meet real-world needs rather than simply checking compliance boxes.
RUSH's design and development teams follow rigorous accessibility standards, incorporating inclusivity into every aspect of your digital product. From initial concept through final implementation, we help you reach wider audiences, meet legal requirements, and create more usable products for all your users—while enhancing your brand reputation as an inclusive, forward-thinking organisation.
Why design for accessibility?
- Universal Usability: We design for the full spectrum of access needs, including visual, auditory, motor, and cognitive abilities. Our enterprise solutions work for everyone, from those with permanent disabilities to those facing temporary or situational limitations—creating experiences that adapt to human needs rather than forcing humans to adapt to technology.
- Regulatory Compliance: Stay ahead of accessibility regulations while mitigating legal risks. Our designs adhere to WCAG 2.1 Level AA standards and follow New Zealand accessibility best practices, ensuring your digital products meet legal requirements while demonstrating your organisation's commitment to inclusive values.
- Expanded Market Reach: Accessible design significantly expands your potential audience. With 24% of New Zealanders and over 1.3 billion people worldwide living with some form of disability, accessibility isn't just socially responsible—it's an advantage that opens your products to previously underserved markets.
- Enhanced User Experience for All: Our accessibility features improve usability for everyone, not just those with disabilities. Clear navigation structures, readable typography, intuitive interfaces, and consistent interaction patterns create better experiences for all users, reducing frustration and increasing conversion rates across your entire customer base.
