Utilities

The utilities sector is undergoing radical transformation, with digital technology at the centre of this evolution. Partner with New Zealand's premier digital product agency to revolutionise utility service delivery while driving operational excellence and sustainability.


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Challenges in digital utilities


Today's utility providers face unprecedented pressure to deliver exceptional customer experiences while optimising operations and meeting sustainability targets. The sector is undergoing radical transformation, with digital technology at the centre of this evolution.

Our track record speaks for itself:

  • Fragmented customer journeys across multiple channels create friction and frustration, leading to poor satisfaction scores and increased service costs.
  • Legacy system constraints limit innovation capacity and create technical debt that hampers agility and responsiveness to changing customer expectations.
  • Data visibility gaps prevent utilities from unlocking the full value of operational information that could drive smarter decision-making and proactive service delivery.
  • Sustainability imperatives require new approaches to customer engagement that drive behaviour change while maintaining service reliability and affordability.

These challenges require more than off-the-shelf solutions—they demand strategic innovation that aligns with your business goals while delivering measurable outcomes for both your organisation and your customers.

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Our approach to utilities digital excellence

The RUSH team brings deep utility sector knowledge gained through partnerships with leading organisations like Watercare, KiwiRail, and MetService. We understand the unique challenges of regulated environments, asset-intensive operations, and the critical nature of essential services.

Our specialists combine technical excellence with industry insight, allowing us to bridge the gap between complex backend systems and intuitive customer experiences. Our cross-functional teams include experts in service design, data visualisation, IoT integration, and mobile application development—all critical capabilities for modern utility providers.

We're particularly adept at helping utilities leverage data to create value, whether that's through customer-facing dashboards that drive behaviour change or operational interfaces that improve decision-making and efficiency.

Enterprise-Focused Strategy

We begin by understanding your unique business challenges, regulatory environment, and customer needs. Our strategists collaborate with your leadership team to develop digital roadmaps that align with your long-term objectives while delivering immediate value.

For utility providers, this means balancing operational efficiency with exceptional customer experiences.

"RUSH's approach to working closely with us and our customers has empowered our teams to drive our digital-first strategy forward and continuously improve the customer experience."
Head of CX Watercare
End-to-End Capability

From initial concept to ongoing evolution, RUSH delivers comprehensive digital solutions specifically designed for utility enterprises.

Our multidisciplinary teams bring together strategy, design, engineering, and data expertise to create connected experiences that span customer-facing applications, operational systems, and emerging technologies.

Innovation Through Collaboration

We don't just build products; we build partnerships. Our collaborative approach integrates your subject matter experts with our digital specialists, creating teams that understand both utility operations and cutting-edge technology.

This model ensures solutions that are both innovative and pragmatic, addressing real-world utility challenges.

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Ready for a better experience?

Begin with a no-obligation strategic assessment to identify your highest-impact digital opportunities. Our team will help you prioritise initiatives that deliver both immediate wins and long-term value for your organisation and customers.

Explore our case studies & articles

Z Energy app product shot

Changing how people produce and see weather services

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Watercare app images

Giving Watercare customers timely insights to understand use of our precious resource

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Metservice screens

We're ISO27001:2022 certified ensuring the highest standards of security for sensitive utility data and systems

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