The MetService team are global experts in their field and have first-hand experience of the scenarios producers go through to create weather visualisation, and what happens within the news environments.
This expertise joined forces with RUSH’s human-centred design exploration through Kano surveys, user interviews and user testing to understand the JTBD of the four main stakeholders; the Presenters, the Meteorologists, Graphic Designers and Graphics Producers. This included talking to weather presenters across the globe including from TVNZ and Three in New Zealand, Nine Network in Australia, RTL in the Netherlands, and Al Jazeera.
Meeting weekly, the tight collaboration between MetService and RUSH enabled co-creation of the ideal visualisation for elements such as rain, wind, and snow, the three different levels of clouds and what weather should look like from different angles with different forces.
Working together on this platform enabled MetService to reach v1 with significant speed, and their internal team will continue to build on its success and grow the project.