Health & Wellbeing
Healthcare systems across Aotearoa face unprecedented challenges. With an ageing healthcare workforce, geographic barriers to access, and increasing inequities in health outcomes, particularly for Māori and Pacific communities, the need for digital transformation has never been more urgent.
We're turning these challenges into opportunities through human-centred digital innovation.
Navigating health's digital challenges
Healthcare organisations across Aotearoa New Zealand face unprecedented pressure to modernise whilst maintaining the highest standards of patient care and data security.
From managing complex regulatory requirements to addressing growing health inequities, the challenges are substantial and interconnected.
Our track record speaks for itself:
- Meeting evolving patient expectations
Today's patients expect seamless digital experiences comparable to consumer technology. From booking appointments to accessing test results, healthcare organisations must deliver intuitive, accessible digital touchpoints that reduce friction whilst maintaining clinical rigour and compliance with privacy regulations. - Advancing health equity
Digital solutions must genuinely serve all communities, particularly Māori and Pasifika populations who experience disproportionate health inequities. This requires culturally responsive design approaches, te reo Māori integration, and genuine partnership with communities from discovery through to delivery. - Integrating complex critical systems
Healthcare IT environments are notoriously fragmented, with critical patient data locked across multiple legacy systems. Modern digital solutions must seamlessly integrate with existing laboratory information systems, electronic health records, and clinical workflows whilst maintaining the highest security standards and regulatory compliance. - Balancing innovation with clinical safety
Healthcare digital transformation requires a fundamentally different approach to commercial software development. Patient safety, clinical validation are essential design parameters that inform every technical and experience decision we make.
These challenges demand strategic innovation that aligns healthcare objectives with patient needs whilst delivering measurable improvements in both clinical outcomes and operational efficiency.
Our approach to digital health & wellbeing
At RUSH, we understand that healthcare digital innovation must fundamentally improve how healthcare organisations serve their communities whilst navigating complex regulatory, clinical, and cultural considerations.
We approach healthcare challenges through genuine partnership with clinical teams, patients, and communities. Our discovery process combines rigorous user research with clinical validation, ensuring digital solutions genuinely improve patient outcomes whilst enhancing clinician workflows.
From our work with Te Whatu Ora on The Lowdown mental health platform to developing the National Antimicrobial Guidelines with the University of Auckland, we bring deep healthcare domain expertise that goes beyond surface-level digital transformation.
"We were really impressed with the RUSH team members. They had a very quick grasp of what we were after and provided a fantastic roadmap for us very early on. Everyone contributed well and enhanced the project and it was very obvious straight away that they got it"
Healthcare organisations require partners who can navigate complex integration challenges whilst maintaining the highest security and compliance standards. We're ISO 27001:2022 certified with proven capability in PCI DSS compliance, NZISM adherence, and healthcare-specific regulatory frameworks. Our engineering team has delivered mission-critical health platforms processing millions of interactions monthly, from the NZ COVID Tracer app (804 million QR code scans) to real-time HL7 integration with laboratory management systems for BODYiQ.
From customer research and experience auditing to technical validation and systems architecture, we handle the complete digital product lifecycle with enterprise-grade rigour. Our ISO 27001 and PCI DSS v4 compliant engineering practices ensure your solutions meet the highest security standards—essential for protecting customer data and maintaining trust.
Advancing health equity requires genuine cultural partnership embedded throughout the product lifecycle. Our specialist cultural advisors work alongside design and engineering teams to ensure te ao Māori principles inform technical architecture, content strategy, and user experience design. This approach delivered The Lowdown's 500% increase in organic traffic by creating a digital experience that genuinely resonated with Māori and Pasifika rangatahi.
By combining your retail expertise with our digital product capabilities, we create partnerships that deliver exceptional customer experiences while building internal capabilities for the future.
Ready for better healthcare?
Healthcare organisations across New Zealand trust RUSH to deliver digital solutions that improve patient outcomes whilst navigating complex clinical, regulatory, and cultural considerations.
Whether you're looking to enhance patient experience, integrate fragmented systems, or develop innovative health technologies, we bring proven healthcare expertise combined with enterprise-grade technical capability.
Explore our case studies & articles
Working with healthcare to develop a national digital antimicrobial guideline system
Digital as Core Infrastructure
Trialling a virtual reality solution that helps patients manage Complex Regional Pain Syndrome
