Insurance Services

Through our work with insurance providers, we've developed significant expertise in connecting legacy systems with modern digital experiences, creating seamless solutions that bridge the gap between established infrastructure and contemporary customer expectations.

Partner with New Zealand's premier digital product agency to reimagine insurance experiences that delight customers and drive operational excellence.

Challenges in digital insurance


Today's insurance landscape requires more than incremental improvements. With changing consumer expectations, emerging technologies, and increasing competition from digital-first challengers, traditional insurance models are facing unprecedented disruption. The modern insurance customer expects intuitive, transparent, and personalised experiences across all touchpoints.

Our track record speaks for itself:

  • Complex Legacy Systems: Many insurers operate with legacy technologies that hinder innovation and create silos between departments, making it difficult to deliver cohesive customer experiences.
  • Rising Customer Expectations: Today's insurance customers compare their experiences not just with other insurers, but with the seamless digital interactions they have with retail, banking, and entertainment platforms.
  • Regulatory Compliance: Balancing innovation with the complex regulatory environment of insurance requires deep domain knowledge and thoughtful implementation.
  • Data Integration Challenges: Leveraging the full potential of customer data while maintaining security and compliance requires sophisticated technical architecture and governance frameworks.

These challenges demand strategic innovation that aligns with your business goals while delivering measurable outcomes.

A meeting room with post-it notes on the wall and a diverse group of people sitting around a table

Our approach to excellence in digital insurance

The RUSH team features veterans from ASB, BNZ, ANZ, and global institutions including Barclays. This includes technical directors with experience implementing cloud architecture with global banking security patterns, designers who've led major bank UX/UI departments, and product advisors with extensive fintech and SME financial product development experience.

This depth of industry-specific knowledge means we understand not just the technical challenges of financial services, but also the regulatory environment, security requirements, and customer expectations unique to the sector. Our team's diverse backgrounds allow us to bridge the gap between traditional banking operations and modern digital experiences.

Enterprise-Focused Strategy

We approach insurance challenges through our proven Enterprise Innovation Framework, combining deep industry expertise with cutting-edge technology implementation to deliver solutions that scale. Our team works closely with your stakeholders to understand your unique business challenges, customer needs, and regulatory requirements, creating digital strategies that drive meaningful differentiation in the market.

From policy administration systems to customer-facing applications, we help you identify the highest-impact opportunities for digital transformation that align with your organisation's strategic objectives

“I was really impressed by the team's acknowledgment of the stakeholders we're dealing with and being open to being flexible in processes to suit the stakeholders. RUSH acknowledged that we were going through our own journey.
As a business we almost didn't know where to start, because we're looking at the whole from the inside. So that's where RUSH really helped us with: ‘let's go narrow first’ and ‘this is the starting point’ and ‘this is how we’ll get there’.”
Head of Client Services TMNZ
End-to-End Capability

RUSH brings comprehensive capabilities that span the entire insurance digital ecosystem. Our integrated approach ensures cohesion across all touchpoints, from quote-and-bind journeys to claims processes, self-service portals, and agent tools.

Our team excels at seamlessly connecting front-end customer experiences with back-end systems, creating solutions that enhance customer satisfaction while optimising operational efficiency and reducing administrative burden.

Innovation Through Collaboration

We believe the best insurance solutions emerge from close partnership between digital experts and insurance veterans. Our collaborative approach brings together your domain expertise with our digital capabilities to create solutions that are both technically advanced and commercially viable.

Through facilitated workshops, design thinking methodologies, and continuous testing with real users, we develop insurance innovations that address genuine customer needs while delivering measurable business outcomes.

A group photo of RUSH employees and clients

Let's transform the industry.

RUSH's diverse team includes specialists in customer experience design, data integration, API development, and security compliance—all critical elements for successful insurance digital transformation. Our expertise spans personal lines, commercial insurance, and specialty products, enabling us to address the full spectrum of insurance offerings.

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