Make better actually happen.

Will your tenure be remembered for innovation or inertia?

In today's fast-paced digital landscape, moving from strategic ambitions to tangible results is a critical challenge. At RUSH, our approach turns strategy into a digital roadmap we can actually design and build.

A meeting room with post-it notes on the wall and a diverse group of people sitting around a table

Our approach

Partnering with RUSH brings expertise in research, design, technology, and operational excellence. Our services help you synthesise complex requirements into a prioritised plan, reducing risk and ensuring delivery aligns with strategic objectives.

Too often the momentum and genuine desire to transform through technology slows. Don't let your digital innovation stall. At RUSH, strategy to action is always front of mind. Through early identification and validation of problem spaces and opportunities, we de-risk decisions and move forward with confidence.

Our approach hinges on being disciplined in our focus on delivering early and continuous customer value through our key service offerings below.


With research, insight,
and strategy, we work with you to turn uncertainty into opportunity.


Through human-centred and technical design we collaborate to bring your vision to life and validate concepts early.


Working in agile delivery sprints, we design and build to bring the minimum viable product to market.


Iteratively building, measuring and learning, we optimise product desirability, usability and profitability.

A group photo of RUSH employees and clients

Programme management

We thrive in cross-functional collaboration, blending Product Strategy, Human-Centred Design and Software Development seamlessly across our service offerings. Our clear templates, tools, guidelines, processes and training set you up for successful delivery.

Many clients engage us from the outset of digital strategy, using Envision or Explore to provide a high level of confidence that we're solving the right problems.

When we move into Execute, we utilise Cascading Agile, a flexible framework developed by RUSH to integrate agile software delivery into enterprises. This can be fine-tuned to strike the right balance of predictability and agility for your organisational context.

Once we have an agreed roadmap, we look to scale the product through Evolve. The resourcing mix changes and we can look at different models to help optimise and scale.

Ultimately, some clients would like us to ‘hand over the keys’ for ongoing product management in-house. We can also provide product operations support and ongoing maintenance.

Praise that makes us blush

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"Our partnership with RUSH continues to develop in a really positive way, with our website refresh project uncovering many opportunities to improve our supporter engagement. The RUSH team are an awesome group to work with, are super communicative, and I am very confident we’ll exceed the outcomes we set ourselves at the beginning of this journey."

Don Jenkins

Chief Technology Officer, UNICEF Aotearoa

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"Under pressure we reached out to RUSH to investigate a solution, cost it and set timelines for delivery. We were immediately impressed with their responsiveness and professionalism."

Ben Ponia

Chief of Staff, Government of the Cook Islands

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"RUSH should host a masterclass on how to create effective partnerships."

Cameron Death

Customer Engagement, The Warehouse Group

How we partner
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"In terms of the working relationship, we very much valued the open and collaborative approach we established with RUSH."

Neville Booth

Product Owner, MetService

See case study
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"RUSH are more than just a highly experienced vendor for user experience and platform design, they are a true digital partner."

Paul de Quaasteniet

Programme Director, Watercare

See case study
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We've made better happen with

Public trust logo
Starship logo
EROAD logo
Spark logo
Auckland University logo
MetService Logo
Watercare logo
AA Insurance logo
Foodstuffs Logo
Ministry of Health NZ logo
Ignite Aotearoa logo
Te Whatu Ora - Health NZ logo
Unicef logo
Z logo
Google logo
The Warehouse Group Logo

Digital strategy you can deliver

Digital projects are never truly finished, but something needs to be delivered. Employees need tools they can wield, and customers need products that enhance their experience. At RUSH, we are committed to helping you achieve measurable success on your digital journey.