Now, next, later
The Minimum Viable Experience (MVE) required a complete platform rebuild using new and robust infrastructure and to develop new content that promotes broader wellbeing approaches, which are appropriate for Pasifika, Māori and rainbow youth. Culturally safe and considerate user research led the process, bringing young people, Te Whatu Ora’s Youth Partnership Group, clinicians and expert advisors together with our UX researchers, to conduct discovery interviews, concept reviews and usability tests.
Collectively we developed the vision to create ‘a rabbit-hole of positivity’ for rangatahi, drawing from the current real-world experience of content feeds and being the antidote to “doom-scrolling”.
This led the project to take a mobile-first, responding to how the target audience consumes and engages with content in their daily lives. We also considered how to ensure that this content could be consistently available to young people, wherever and whenever needed - a challenge when streaming video can drain data.