Innovation for today's customers
Working with the Z design and innovation team, we followed a human centred design process to prototype and validate the hypothesis to make sure people felt confident they were paying the best price for fuel. Crucially, we were able to ensure a product customer fit by introducing and adapting new features based on the user data we were getting back.
Sharing is caring
Sharetank is a virtual fuel tank you can fill anytime, anywhere and share with up to 5 friends or family members. There are two kinds of users - the Sharetank owner who pays for the fuel in the tank, and members who use the fuel paid for and shared by the owner. This might be a family, or a workplace team.
When an owner buys fuel from Z to top up their Sharetank, they get the best price within a 30km radius. They then get to share that value by allocating virtual litres to members of their Sharetank. Even if a member lives in a different area, they can fill up at their nearest Z station using these virtual litres - even if the local price is higher.